DIGITAL FUNDAMENTALS
Course Syllabus
Digital Economy
• Digital Buying Models
• Buy Side Operations & Technologies
• DoubleClick Campaign Manager
• DoubleClick Bid Manager
• Campaign Workflow Processes
• Sell Side Operations & Technologies
• Inventory Types & Management
• DoubleClick for Publishers
• DoubleClick Ad Exchange
• Sell Side Monetization
• Data
• Brand Safety, Fraud & Verification
• Industry Regulations
• Trafficking and Tag Management
• Creative
• Campaign Set-up & Targeting within DCM, DBM & DFP
• Campaign Optimization & Reporting
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