CERTIFICATE IN DIGITAL FUNDAMENTALS

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CERTIFICATE IN DIGITAL FUNDAMENTALS -(C1079)

CERTIFICATE IN DIGITAL  FUNDAMENTALS


DIGITAL FUNDAMENTALS

Course Syllabus

Digital Economy

ʉۢ Digital Buying Models

ʉۢ Buy Side Operations & Technologies

ʉۢ DoubleClick Campaign Manager

ʉۢ DoubleClick Bid Manager

ʉۢ Campaign Workflow Processes

ʉۢ Sell Side Operations & Technologies

ʉۢ Inventory Types & Management

ʉۢ DoubleClick for Publishers

ʉۢ DoubleClick Ad Exchange

ʉۢ Sell Side Monetization

ʉۢ Data

ʉۢ Brand Safety, Fraud & Verification

ʉۢ Industry Regulations

ʉۢ Trafficking and Tag Management

ʉۢ Creative

ʉۢ Campaign Set-up & Targeting within DCM, DBM & DFP

ʉۢ Campaign Optimization & Reporting


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