CERTIFICATE IN FINANCIAL SERVICES MARKETING

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CERTIFICATE IN FINANCIAL SERVICES MARKETING -(C1055)

CERTIFICATE IN FINANCIAL SERVICES MARKETING


FINANCIAL SERVICES MARKETING

 

  • Course Syllabus
  • The Role of Marketing
  • Introduction
  • The role of marketing
  • The marketing environment
  • Marketing mix decisions 9
  • Further features of marketing
  • The development of marketing
  • The evolution of marketing in the financial services sector
  • The marketing concept
  • Loyalty and relationship marketing
  • Marketing mismanagement
  • What does marketing involve?
  • Marketing financial services
  • Marketing model
  • What is the marketing environment?
  • The microenvironment
  • The macro environment
  • The Customer
  • Introduction
  • Consumer buying behaviour
  • The consumer buying decision process
  • Influences on behaviour
  • Evaluating the customer experience
  • Organisational buying behaviour
  • The buying process 85
  • Influences on organisational buying
  • Segmentation and target marketing
  • Market segmentation
  • Bases for market segmentation
  • Consumer responses
  • Segmentation for the corporate sector
  • Target marketing
  • Segmentation strategies
  • Review
  • Managing Marketing
  • Introduction
  • Marketing information
  • The market research process
  • The marketing planning process
  • Corporate plans -v- marketing plans
  • The marketing planning cycle
  • The marketing plan
  • The branch/business centre planning process
  • Development/revision of marketing objectives
  • Revision or formulation of marketing strategy
  • Development or revision
  • of the plan for implementation or control
  • Implementation of the marketing plan

 

  • Market Research
  • Introduction
  • Marketing information systems
  • Different types of market research
  • The importance of market research
  • Research methodology
  • Motivational research techniques
  • Decision making

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