CERTIFICATE IN DIGITAL ADVERTISING DESIGN AND MARKETING

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CERTIFICATE IN DIGITAL ADVERTISING DESIGN AND MARKETING -(C30006)

CERTIFICATE IN DIGITAL ADVERTISING DESIGN AND MARKETING

SEMESTER: 1

1)       Introduction to computer

2)       Introduction to Windows

3)       Elements of Word Processing : Ms Word

4)       Making small presentation : PowerPoint

5)       Artworks for Advertising – Illustrator

6)       Advance Digital Imaging – Photoshop

7)       Layout for Publication Design – Indesign

8)       Design for Packaging – Corel Draw

9)       Portfolio Development : Branding Exercises

 

SEMESTER: 2

10)   Web Designing

a)       HTML

b)       CSS

c)        Bootstrap

d)       JQuery Integration

11)   Web Analytics

12)   Setting Up – Domain and Hosting

13)   Search Engine Marketing

14)   Database Management :MS. Excel

15)   Pay Per Click (PPC) Marketing

16)   Working with Email Client : Microsoft Outlook

17)   Email – Marketing

18)   Social Media Marketing

19)   Concept of Lead Generation

20)   Project Development


SEMESTER: 1

1)       Introduction to computer

2)       Introduction to Windows

3)       Elements of Word Processing : Ms Word

4)       Making small presentation : PowerPoint

5)       Artworks for Advertising – Illustrator&

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