CERTIFICATE IN BUSINESS STRATEGY

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CERTIFICATE IN BUSINESS STRATEGY -(C1179)

CERTIFICATE IN BUSINESS STRATEGY

Application of Game Theory to Business

 Corporate Governance & CSR

 Entrepreneurship

 International Business

Mergers and Acquisitions

Microeconomics of Competition

Strategic Alliances & Joint Ventures

Strategic Management

  • introduction to Business Strategy
  • Introduction, Concept of Business Strategy, Need for Business Strategy, Essentials  of Effective Strategy, Effects of Inadequate Strategies, Functions of Business Strategies
  • Strategic Management
  • Introduction, Strategic Management – Definition, Meaning and Role, Objectives of  Strategic Management, Benefits of Strategic Management,Importance of Strategic  Management, Causes for failure of Strategic Management
  • Business Policy
  • Introduction, Definition of Business Policy, Factors influencing Business Policy, Business Policy vs. Strategy, Policy decisions and their impact on Business Strategies
  • Strategic Analysis
  • Introduction, Strategic Analysis – definition, Need for Strategic Analysis & Environmental Scanning, Understanding environment of business for strategic analysis, Strategic thinkers & their contributions, Role of Strategic Analysis in Policy making
  • Strategy Formulation
  • Introduction, Types of Strategies, steps in Strategy Formulation, Core Competencies and their Importance in Strategy Formulation
  • Strategic Planning and Implementation:
  • Introduction, Strategic Planning Process, Types of Strategies, Stability, Expansion or Growth, Mergers and Acquisitions, Activating Strategy, Issues in Strategy Implementation, Integrating the Functional Plan and Policies,

 

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