CERTIFICATE IN MARKETING MANAGEMENT

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CERTIFICATE IN MARKETING MANAGEMENT -(C1141)

CERTIFICATE IN MARKETING MANAGEMENT

MARKETING MANAGEMENT

Course Syllabus

 

An Introduction to Retail

  • System, Retailing, Definition, Nature, Importance, The
  • Retailing Environment
  • Economic Forces, Social Forces, Technological Forces,
  • Competitive Forces, The Development of Retail Institution, Dynamics of

Institutional Change

  • The Retail Consu mer, Consumer Purchase Behaviour, Buying Process, Factors Affecting
  • Consumer Behaviour and Decision, Consume
  • An Individual Approach and Sociological Approach, Reference Group In fluence
  • Retail Store Location, Types of Location Site, Retail Location Strategies, Retail Store Layout
  • Exteriors and Interiors, Creating an Environment for Purchase throu gh Design, Visual Merchandising
  • Merchandise Planning Warehousing & Supply Chain Management Role of IT in
  • Supply Chain Management, Merchandise Flow, Online Logistics Management,
  • Retail Pricing, Credit Management, Retail Promotion, Training to Staff,
  • Employee Motivation, Organization Culture
  • Retail Formats
  • Brief Introduction to Corporate Chains, Retailer Cooperative and Voluntary System,
  • Departmental Stores, Discount Stores, Super Markets,
  • Warehouse Club, Direct Marketing, Tele Marketing, Automatic Vending
  • Machine, Customer Service, Customer Perspective of Service Quality, Evaluation of Retail Service

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