CERTIFICATE IN INTERNATIONAL MARKETING

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CERTIFICATE IN INTERNATIONAL MARKETING -(C1135)

CERTIFICATE IN INTERNATIONAL MARKETING


 

INTERNATIONAL MARKETING

Course Syllabus

Introduction to International Marketing

  • International Marketing Environment
  • International Marketing Research
  • International Market Entry Strategies
  • International Trade Environment
  • International Financial Institutions
  • International Product Policy and Planning
  • International Pricing Policy
  • International Distribution and Logistics Planning
  • Foreign Markets and Export Marketing Process
  • Foreign Trade Policy
  • Foreign Exchange and Foreign Currency
  • Export Marketing Documentation
  • Legal and Ethical Issues in International Marketing

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